La Nueva Estrategia and Banda Los Recoditos

Formed by friends and family members of La Banda el Recodo de Cruz Lizárraga in 1989, the group hail from Mazatlán, Sinaloa, Mexico. Fronted by the two vocalists, Alfonso Lizárraga and Pancho Barraza, Banda los Recoditos is made up of more than a dozen musicians, playing a variety of instruments including clarinet, trombone, trumpet, tambour and percussion. Throughout the 1990s, the group released several albums, through an association with Musart, which saw them find moderate success.

Towards the end of the decade, the original vocalists left, finding replacements in Carlos Perez, Luis Angel Franco and Carlos Sarabia. This change in lineup would prove to be fortuitous for the act, developing a more contemporary banda style that quickly found popularity amongst Mexican youths, appealing to the MTV generation with their entertaining music videos.

Banda los Recoditos found new life, becoming increasingly popular, with this being recognised in 2005 after been awarded with the ‘Popular Breakthrough of the Year’ at the annual Premios Oye! awards for their album, “Si No Existieras.” For their next record, the group teamed up with their parent act, La Banda el Recodo, releasing the 2006 album, “Dos Generaciones.” 2007’s “Vengo a Decirte” and 2009’s “Seguimos Enamorados” continued to find an ever growing number of fans yet it was in 2010 that Banda los Recoditos were to find breakthrough international success.

“'¡Ando Bien Pedo! ,“ their 15th release, went on to top the Billboard Latin Albums Chart, with the title track also topping the Latin Singles Chart. Their crossover success made them household names in Mexico, as well as one of the most popular bands in Latin Pop. A steady string of albums continued which helped to maintain their popularity amongst an ever expanding audience, making Banda los Recoditos one of the most successful contemporary banda acts.