23-year-old independent singer, songwriter, and producer Lauv resembles an auteur in his assemblage of electronic tones, airy beats, jazz-inspired guitars, and soulful vocalizations. After logging countless hours in his bedroom writing and producing, Lauv entered the prestigious Music Technology Program at NYU in 2012.
23-year-old independent singer, songwriter, and producer Lauv resembles an auteur in his assemblage of electronic tones, airy beats, jazz-inspired guitars, and soulful vocalizations. After logging countless hours in his bedroom writing and producing, Lauv entered the prestigious Music Technology Program at NYU in 2012. Under the auspices that he’d “make music for other artists,” he passionately maintained a prolific output until penning “The Other” during 2014. “The Other” quietly took the internet by storm. Premiered on a friend’s blog as his first release under the name Lauv, the song virally lit up HypeMachine and eventually generated 100 million-plus Spotify streams.
Relocating to Los Angeles and signing a publishing deal with Prescription Songs, he co-wrote the gold-certified Top 5 smash “No Promises” by Cheat Codes and Demi Lovato as well as the Pitchfork-endorsed “Boys” for Charli XCX, among others. In the meantime, “I Like Me Better” became his second bona fide smash. It vaulted past the 200 million mark on Spotify, soaring to the Top 30 of the Global Chart and Top 5 on iTunes internationally. A mélange of plucky synth chords and a 90s-inspired drum break, the electrifying production snaps into a soulfully staccato refrain. “I Like Me better” comprises just one phase of Lauv’s debut playlist, I met you when I was 18. Collating all of his music and the 2017 single “Easy Love,” the project brings everything full circle as he confidently steps into new territory.
Paul Cauthen
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