William Leonard Roberts II (born January 28th, 1976) is an American rapper, better known by his stage name, Rick Ross.
It’s difficult to quite put your finger on how conventional Ross’ pre-hip hop life was, by the genre’s usual standards; he certainly didn’t have the most comfortable of upbringings, but it’s also fair to say that serving as a prison officer - as Ross did for a couple of years in the mid-nineties - is hardly something that’s a common occurrence in a genre of music with a general lack of regard for law enforcement. After addressing that particular issue on his commercial breakthrough record “Deeper Than Rap” in 2009, though - he’d initially denied that the rumours were true - he’s gone on to make himself one of the best-respected and most widely-revered rappers in the world, having been named Hottest MC in the Game by MTV in 2012. He’s probably best-known in the hip hop community for having created his own label, Maybach Music Group; named after his favourite brand of luxury car, Ross has signed the likes of Meek Mill, French Montana and Wale to the imprint.
In terms of his own solo career, Ross’ lyricism has usually focused on the decadent lifestyle he enjoys, with money and material possessions clearly his primary motivation. He frequently offsets that kind of imagery, though, against his struggles as a youngster, both with the law and with his family; it’s this dichotomy that makes him one of his genre’s most compelling artists. 2014’s “Mastermind” met with critical acclaim, even if it didn’t have a single quite as big as his signature song, “Hustlin’” - it’s testament to Ross’ work ethic, though, that it’s not the only new album he’ll release this year, with “Hood Billionaire” being readied, too.
Willow Avalon
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